Raksha Tated

Product Designer

I work with agencies and product companies, mostly on consumer iOS apps, healthcare platforms and AI software. I care a lot about the space between design and code.

If you’d like to work together, book a call or email Copied. I’ll get back within 12 hours. For anything else, DM me on X.

Timezones
IST, UTC+0 and AEDT
Status
In the studio
  • X
  • GitHub
  • LinkedIn
  • Medium
Project · 2025Ova IOS app.
Project · 2026Studyloop IOS app.
SiddharthaShelfBooks I’ve read.
Project · 2026Nurture pregnancy app.
SiddharthaShelfBooks I’ve read.
Project · 2026Nurture pregnancy app.
LinksLinks.
Project · 2025Ova IOS app.
Project · 2026Studyloop IOS app.
Project · 2025Tickle IOS App.
LinksLinks.
Essay · 2026Frontend coding with Agents.
Project · 2025Ova IOS app.
Project · 2025Tickle IOS App.
SiddharthaShelfBooks I’ve read.
Project · 2026Nurture pregnancy app.
SiddharthaShelfBooks I’ve read.
Project · 2026Nurture pregnancy app.
Essay · 2026Frontend coding with Agents.
Project · 2025Ova IOS app.

Raksha Tated

Product Designer

In the studio

I work with agencies and product companies, mostly on consumer iOS apps, healthcare platforms and AI software. I care a lot about the space between design and code.

If you’d like to work together, book a call or email me. I’ll get back within 12 hours. For anything else, DM me on X.

Book a call

hey@raksha.design

  • X
  • GitHub
  • LinkedIn
  • Medium
Timezones
IST, UTC+0 and AEDT
Status
In the studio

Tickle IOS App.

2025

How it all started

Tickle mobile app MVP introduction with a phone showing the pet tickling interaction
Tickle · Mobile App MVPThe original case-study opening.
Case-study brief asking for a pet that someone can tickle every day
The briefMax asked, “Can you design a pet you can tickle every day?”
Three product questions about why someone would tickle a pet daily, its role, and its impact
The product questionsWhy would someone return every day, what role would it play, and how could it make an impact?

Research and direction

Competitor research showing Finch, Ahead, and Honestly alongside emotional bonding and playful onboarding themes
Category and competitor researchI analysed Finch, Ahead, and Honestly before sketching.
Three Tickle product directions: emotional pit stop, happy chaos companion, and self-love app
Three product directionsThe research led to three possible product paths.
Product direction vote showing strong agreement with the first Tickle direction
Direction selectedMax and his team chose the first proposed product direction.

Product experience architecture

Tickle product experience architecture mapping onboarding, pet selection, tickling, mood logging, wisdom, and subscriptions
Product experience architectureThe journey from onboarding to daily use and reflection.
Tickle visual system with Urbanist and Inter typography, green and brown colours, buttons, and iconography
Visual systemThe type, colour, controls, and icon system.
Tickle key features shown across mood logging, pet selection, and tickling screens
Core product featuresJoyful onboarding, mood logging, surprise systems, and motivation rewritten.

A first impression that sticks

A Tickle companion illustration beneath the title A first impression that sticks
A first impression that sticksThis was not about filling forms.
Tickle onboarding screens for mood, pet reveal, pet selection, sound, sharing, and naming
Onboarding with suspense and surpriseMood, reveal, pet choice, sound, naming, and the first tickle.
Tickle pet beneath the heading Getting users to care in under 30 seconds
Emotional buy-in in under 30 secondsFrom picking a pet to hearing its first giggle.

Tickling as a daily habit

Tickle home experience showing pet naming, brushing teeth, walking, tickling, streaks, and daily rituals
Home and daily ritualsPet naming, changing activities, tickles, streaks, and daily rituals.
Tickle pet beneath the heading Tickling as a daily habit
Tickling as a daily habitThe experience rests on one simple action: tickle your pet.
Tickle screens showing pet naming, surprise activities, giggles, streaks, and sharing
Surprise, streaks, and personalisationChanging activities, surprise giggles, streaks, and sharing.

Tickle’s Wisdom

Tickle logo above a description of Tickle's Wisdom
Tickle’s WisdomNonsense advice that somehow makes sense.
Tickle flow from choosing a mood to receiving and sharing Wobble's Wisdom
The mood and wisdom loopMood, tickling, gratitude, and shareable wisdom.

From pixels to product

Annotated Tickle screens with development and interaction handoff notes
From pixels to productInteraction and development notes prepared for handoff.
Tickle case study closing frame reading Thanks For Watching
Thanks for readingTickle · iOS App MVP.